New prudsys RDE release revolutionises the use of real-time analytics in retail

With the new prudsys RDE Release 3.3, prudsys AG has taken another massive step towards a retail recommendation engine that works completely in real-time. In the new release of the prudsys Real-time Decisioning Engine (abbreviated to prudsys RDE), the focus was in particular on the functional completion and networking of all RDE modules and the integration of new innovative algorithms and procedures in order to expand the application range of the prudsys RDE.

Focusing consistently on the vision of developing the first retail recommendation engine that works in real-time, when developing this new RDE release prudsys AG concentrated in particular on networking all of the RDE modules with each other and expanding the functions in order to open up additional innovative scenarios.

Networking the modules produces new business cases
The original module prudsys RDE | Data Cleansing, which was renamed RDE | Search as early as the last RDE update on the basis of a clear function description, can now be organically networked with the RDE Recommendation module and new search functions were added. This will in future enable transaction-based and self-learning article search.
The RDE | Scoring module was networked even more closely with the Recommendation module in order to support scoring-based personal navigation.

Numerous standard templates and test templates facilitate operation
The RDE | Recommendations module was supplemented to include numerous pre-defined templates for articles, categories and shopping basket pages as well as customised MyShop pages; it thus facilitates closer integration of personal recommendations from various shop pages. The shop operator can decide for themselves whether they want to use the pre-defined templates, modify them or only use them as samples.
In addition to standard templates, so-called A/B test templates were also integrated in order to test different template configurations against each other. Automatically generated statistics then compare the performance of one’s own templates against those of the A/B test templates. The shop operator will therefore find the right settings for the best results in his shop quicker.

New business cases for dynamic pricing
The focus of the RDE | Pricing module development was above all on the use of new business scenarios. It will therefore be possible in future to modify the purchase and sale prices of used items to market events with the aim of maximising the revenue or contribution margin. The new version of the pricing module also allows the automatic classification of products into elasticity groups, providing dynamic pricing in a much easier form in particular for products with little historical data such as in the long-tail.

For more information on the new prudsys RDE Release please visit:

prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.

The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, and Mexx rely on prudsys solutions.

prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.

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