E-Business, Electronic Commerce und Internet News

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1-2-3.tv relies on multichannel customisation

After successfully implementing prudsys recommendation technology in the 1-2-3.tv online shop environment, the live TV shopping specialist now also offers customers intelligent and personalised product recommendations in the call centre. As of November 2013 1-2-3.tv newsletter recipients will also receive personalised recommendations. „Realtime personalisation on all channels“ – that, in a nutshell, is the current … Weiterlesen »


Personalised recommendations now at Conleys, Schneider, Impressionen & Co.

Creatrade Holding GmbH has chosen realtime personalisation systems from prudsys AG. After the rapid, trouble-free integration of prudsys RDE into the existing shopping environment of its Schneider (.de, .at, .ch), Impressionen (.de, .at, .ch), Discovery (.de, .at, .ch), Conleys (.de, .at, .ch) and Gingar (.de) online stores, customers were able to immediately receive personalized recommendations. … Weiterlesen »


„Big Data: Recommendation is the Future of Search“

Interview: Karl-Heinz Land, member of the supervisory board at prudsys AG, talks about the importance of personalisation and real time technologies Karl-Heinz Land, prudsys AG Karl-Heinz Land has been a member of the supervisory board at prudsys AG since November 2012. The Digital Darwinist & Evangelist is the founder and CEO of neuland and has … Weiterlesen »


New prudsys RDE release revolutionises the use of real-time analytics in retail

With the new prudsys RDE Release 3.3, prudsys AG has taken another massive step towards a retail recommendation engine that works completely in real-time. In the new release of the prudsys Real-time Decisioning Engine (abbreviated to prudsys RDE), the focus was in particular on the functional completion and networking of all RDE modules and the … Weiterlesen »


prudsys real-time recommendation engine now also at QUELLE.ch

From now on visitors to and customers of the Swiss online shop www.quelle.ch can view recommendations that match their needs. To achieve this, UNITO Versand & Dienstleistungen GmbH in cooperation with BAUR integrated the prudsys Real-time Decisioning Engine (abbreviated to: prudsys RDE) into the QUELLE shop environment. Individual product recommendations oriented to the purchasing behaviour … Weiterlesen »