E-Business, Electronic Commerce und Internet News

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1-2-3.tv relies on multichannel customisation

After successfully implementing prudsys recommendation technology in the 1-2-3.tv online shop environment, the live TV shopping specialist now also offers customers intelligent and personalised product recommendations in the call centre. As of November 2013 1-2-3.tv newsletter recipients will also receive personalised recommendations. „Realtime personalisation on all channels“ – that, in a nutshell, is the current … Weiterlesen »


„Big Data: Recommendation is the Future of Search“

Interview: Karl-Heinz Land, member of the supervisory board at prudsys AG, talks about the importance of personalisation and real time technologies Karl-Heinz Land, prudsys AG Karl-Heinz Land has been a member of the supervisory board at prudsys AG since November 2012. The Digital Darwinist & Evangelist is the founder and CEO of neuland and has … Weiterlesen »