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prudsys RDE: Higher degree of personalisation with DataSync for Facebook

In combination with DigitalSync GmbH and via DataSync for Facebook, Germany“s most commonly used realtime recommendation system, prudsys RDE, can now incorporate user-approved Facebook information into the calculation of recommendations. This expanded data basis increases the relevance of personalised recommendations and taps in perfectly to up and cross selling potential.

prudsys RDE: Higher degree of personalisation with DataSync for Facebook

prudsys Data Sync for Facebook

The larger the data basis and more meaningful the information about the customer is, the more tailored to individual customers the product recommendations, newsletters, websites and mobile apps can be. Access to Facebook means that the company has the word“s largest self-updating database at its disposal with over 1.1 billion active users and about 150 different pieces of information about Facebook users and their lifestyles. The advanced Facebook search, also known as the social graph, thus imparts a comprehensive picture of the demographic profile of a Facebook user including his private and professional environment, his interests and preferences as well as his likes and opinions. This information is highly relevant and current as more than half of Facebook users regularly maintain and update their own profile.

Leading recommendation system takes into account Facebook data
The prudsys RDE is one of the most successful personalisation solutions in the world and is already used by more than 200 online shops in 34 countries (e.g. OTTO, Conrad, Esprit, C&A, Schneider, Douglas etc.). The prudsys RDE | Recommendations module automatically calculates product and content recommendations based on historical data in combination with real time data (shopping baskets, clicks, external and internal searches, clicked categories and banners). It provides extremely relevant purchase and content recommendations for customers and self-learns to optimise its own recommendations.
Teaming up with DataSync for Facebook, the software extension of DigitalSync GmbH that specialises in the realtime collection and analysis of consumer profiles, means that prudsys RDE can now use any information released by Facebook users when calculating recommendations.

Increase in quality of recommendations
It „knows“, for example, what products and brands Facebook users like, what places and events they visited and where they check in. The combination of historical data, realtime behavioural data and social data via Facebook results in increased quality of the recommendations and content personalised by prudsys RDE. Cross and up selling potential is maximised and the data gained and recommendations generated can be used for efficient offer personalisation across all customer channels including online shops, websites, newsletters, physical mailing campaigns, call centres, retail stores and mobile end devices.

Personalised offers for customer benefit
The Facebook information used is that for which Facebook users have explicitly given permission to be used for marketing activities.
Product recommendations even more closely tailored to the actual preferences of the user also increase customer satisfaction as the customer receives product recommendations that are very close to his actual product preferences and not simply random recommendations.

prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.

The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.

prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.

prudsys AG
Denise Seifert
Zwickauer Strasse 16
09112 Chemnitz
+49 371 27093-0

wortgold | Agentur für nachhaltige Kommunikation
Frau Sandra Koegel
Stelzendorfer Gutsweg 8
09116 Chemnitz
0157 77711580

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