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Personalisation solution prudsys RDE on the road to success in over 200 Shops and in 34 countries

On a daily basis the prudsys Realtime Decisioning Engine offers customers a special shopping experience with around 670 million personalised recommendations in over 200 online shops in 34 countries. Realtime Analytics Specialist prudsys“ system, based on real time analysis, is one of the world“s most successful personalisation solutions.

Personalisation solution prudsys RDE on the road to success in over 200 Shops and in 34 countries

prudsys RDE worldwide

What do Paul, Salvadore, Pierre, Wladimir and Urs have in common? They might not speak the same language but they are individuals with their own shopping interests and habits. More and more domestic and international companies are coming to this realisation.
That is why international retailers when in dialogue with customers are relying ever more on personalisation; not only to give customers an individual shopping experience and thus increase the motivation to purchase but also to provide customers with offers that really interest them, via all shopping channels, whether online, in the retail shop, on mobile devices or in newsletters.

More than 200 shops in over 34 countries (shops including Conrad, buch.de, OTTO, C&A, Douglas, ePrice, Mexx, BAS Group, Mir Knigi) already rely on the personalisation solution from Realtime Analytics Specialist prudsys and trust in the expertise gained over years of experience in the industry and the technological innovations of the German company.

prudsys RDE by prudsys AG is the world“s first modular realtime analytics software which brings together and links a wide range of data analytics. prudsys RDE consists of six independent modules all fully customisable to the needs of major clients and designed to enable the construction of innovative realtime business scenarios for the analysis, prognosis and creation of intelligent recommendations in online shopping.
The prudsys RDE | Recommendations module enhances the personal relevance of product recommendations for online shoppers, shoppers on mobile devices or in retail outlets. It enhances the shopping experience for each online shopper with a personal approach built around individual customer interests. Intelligent analysis of buying habits and click patterns mean that customers and shop visitors are shown content with a high degree of personal relevance and guided quickly towards the areas which really interest them.

The prudsys RDE | Newsletter module automatically generates personalised content for each newsletter recipient (e.g. with product recommendations, personalised content etc. ). Recommendations are based on surfing and purchasing behavior in the online shop, shopping basket histories and the clicking patterns in the electronic newsletter. The prudsys RDE provides more than personalised product recommendations. By adding other modules the system can dynamically optimise prices, match prices to specific situations, reduce potential shopping basket cancellations and attempted fraud and forecast product sales figures.

„Personalisation and an individualised customer approach in business offer enormous potential for growth. This means that in the near future, information will find people and not the other way around“, says Dr. Michael Thess, Managing Director of Research & Development at prudsys AG.
Jens Scholz, Managing Director of Sales & Finance, adds: „The prudsys RDE generates over 670 million personalised recommendations in over 200 online shops. That corresponds to a trade volume of over 8 billion USD from recommendations each year, a clear indicator of the economic potential of real time personaliation.“

Numerous locations in Germany, Italy, Austria, The Netherlands and Turkey offer local companies local contact personnel as well as extensive services and customer care. For more information about prudsys RDE visit our site at www.prudsys-rde.com

prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.

The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.

prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.

prudsys AG
Denise Seifert
Zwickauer Strasse 16
09112 Chemnitz
+49 371 27093-0

wortgold | Agentur für nachhaltige Kommunikation
Frau Sandra Koegel
Stelzendorfer Gutsweg 8
09116 Chemnitz
0157 77711580

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