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Does Harry Potter like the smile of women?

Whether or not Harry Potter likes the smile of women („Das Lächeln der Frauen“), this question remains unanswered. Whether or not, however, the readers of both bestsellers would be, can be found out using intelligence and analysis. DirectGroup Germany integrated the real-time analysis based recommendation system Realtime Decisioning Engine (in short: prudsys RDE) for their online brand name shops at www.derclub.de and www.zeilenreich.de. Preliminary results show that after a short time, the customer satisfaction rate significantly increased. With the system-generated, personalised recommendations, the user found interesting and relevant related products more quickly.

Does Harry Potter like the smile of women?

In the future, online customers of Club Bertelsmann will receive book recommendations, that based on their purchasing and surfing behavior, are highly personally relevant for them. Responsible for this process is the real-time analysis-based recommendation system prudsys Realtime Decisioning Engine, in short, prudsys RDE. The innovative algorithms-based system, from real-time analysis expert prudsys, explores the current and historical purchasing and browsing behavior of customers. The system recognizes patterns, for example, which book genres are interesting to an online buyer, and based on that, offers real-time book recommendations, which are highly personalised to the customer.

The prudsys RDE replaces the previously-implemented store recommendations strategy the company has in place, and using the comprehensive A/B test, achieves conclusively better results. After the integration of prudsys RDE, customers purchased remarkably more recommended products, because the new recommendations that were based on personal tastes and interests of each customer were much more effective.

„It wasn’t just the qualitatively better recommendations which convinced us about prudsys RDE. Also what the system is capable of, recommendations in real-time calculated for all of the products in our comprehensive range. Also the quick integration and the sophisticated technical background were essential elements as part of our decision-making process.“ Dirk Wilhelm, Online Marketing Manager at DirectGroup Germany.

prudsys RDE is not only Germany’s most implemented real-time recommendations system. It is also considered to be a technically superior in the field of intelligent real-time data analysis. Thanks to its innovative, integrated algorithms, prudsys RDE is able to analyze very large data sets. Additionally it can generate high quality, qualitative recommendations even for products when very little statistical data is available.

The modular design of the prudsys RDE allows for greater personalization for other applications as well, such as electronic newsletters.

Further details on DirectGroup Germany at:

http://www.derclub.de | www.zeilenreich.de | www.directgroupgermany.de

prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.

The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.

prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.

prudsys AG
Denise Seifert
Zwickauer Strasse 16
09112 Chemnitz
+49 371 27093-0

wortgold | Agentur für nachhaltige Kommunikation
Frau Sandra Koegel
Stelzendorfer Gutsweg 8
09116 Chemnitz
0157 77711580

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